At Friendly Fire, it’s all about music and experience – and we love bringing brands into the mix. Whether it’s at Best Kept Secret festival, the Live at Amsterdamse Bos concert series, Headlines Festival, a major promoted show, or an intimate concert, we connect brands with an audience that’s open to new experiences.

We go beyond visibility. We create activations that truly add value, collaborate with artists for unique content, and design smart digital campaigns. The goal is always to bring your brand into the spotlight in a natural and meaningful way for the right people.

Live music touches, connects, and leaves a lasting impression. That’s why it’s such a powerful platform for creating a genuine link between brand and audience. Our visitors are creative, socially engaged, and immersed in music and culture – a group that’s tough to reach through traditional media, but one we connect with every day.

No standard sponsorship deals here – we’re all about creative partnerships that fit the vibe and energy of our events. We think along with you, move quickly, and love a personal approach.

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